HORECA Trade Signs Exclusive Distribution Right For Nutella Products in the UAE
April 11, 2019
HORECA Trade announced a new distribution agreement with Ferrero Gulf to supply its brands to the UAE’s foodservice channels.
Commenting on the new partnership, Chief Commercial Officer of Bidfood Middle East, Wael Al Jamil, said: “We are highly delighted to partner with the world’s most loved brand, which doesn’t require any introduction. Over the years, Nutella has appeared on the breakfast tables of millions of people around the globe. This collaboration will help Nutella become available to a wider customer base in the UAE through our extensive distribution network spread across the country.”
Adding to Al Jamil's statement on the fellowship, Ferrero Gulf Food Service Regional Sales Manager, Simone Frizzi said: “With its commanding market presence and superior standing in the F&B industry, HORECA Trade will help expand Nutella’s customer reach in the UAE. We are pleased to be able to benefit from the company’s sizeable network, dedicated people and first-rate leadership to push forward our range within the local foodservice channels.”