HORECA Trade Signs Exclusive Dealership with Fonterra for the Foodservice Market in the UAE
February 19, 2019
Last month, HORECA Trade announced its partnership with Fonterra, a global dairy nutrition company, to supply a range of dairy items to foodservice channels in the UAE.
“We are delighted to be appointed as an authorised distributor of Fonterra. We take pride in collaborating with big names in the F&B industry who demonstrate commitment to high standards for our clients, and complement our strategy to offer wider choices of quality products to [HORECA Trade’s] growing F&B consumer base in the UAE,” stated Wael Al Jamil, Chief Commercial Officer at HORECA Trade.
Echoing Al Jamil’s sentiment on the union, Fonterra’s Regional Foodservice Director, Malek Inja, said: “We are pleased to be partnering with HORECA Trade, who has always had a reputation for delivering the best services in the foodservice sector and in the most efficient manner. We look forward to capitalising on HORECA Trade’s extensive sales and distribution network to broaden our customer base across the UAE.”
This business tie-up comes at a time when the F&B industry is expected to reach Dh719.3 billion by 2021, as per Inja. “The UAE has huge growth potential for Fonterra and its partnership with HORECA Trade will help expand its reach and customer base across the UAE. With the UAE accounting for nearly one-third of this market share, we see exciting potential for growth,” he commented.
With this partnership, Fonterra will be supplying HORECA TRADE with a variety of dairy products under its foodservice brand, Anchor Food Professionals.